Concept commercial / 2026
VYRA — Lime Spark
An invented drink, an original identity, and a complete commercial. End-to-end production that turns a product concept into an audiovisual piece.
Personal project. VYRA is a fictional brand and product, not a campaign commissioned by a real client.
Text description of the piece
A green can of VYRA Lime Spark appears among ice, water, and limes. Close-ups of the packaging and its opening alternate with product compositions. The closing frame shows the brand and the Spanish line “Siente la chispa” (“Feel the spark”).
Concept
Create the commercial presentation of a fictional drink from scratch. The identity, product, and video needed to share one visual direction.
Production
I developed the entire project: product and identity, audiovisual production, voice, editing, cut selection and pacing, graphics, and final finishing.
The piece
A 34-second landscape commercial at 24 fps, combining product shots, packaging details, voice, and a brand closing frame.
What it demonstrates
The ability to take an idea from concept and design to a complete audiovisual delivery, keeping the brand, imagery, editing, and message consistent.